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| Career in Advertisement |
Communication with the customer is of utmost importance for any brand. What better way to tell people about your company's product than to advertise? It is understood that advertising works are dominant. Think about it - we still sing jingles from our childhood (washing powder manufacture, anyone?)
The main idea of advertising is the ability of the customer to withdraw. If a customer can recall your product from memory, your ad is affected.
Media forms are just as broad as the content in the ad: anything from billboards, televisions, newspapers, flickers, websites to radio can serve as a platform to inform your product - unless you do, how big is the advertising industry smart and creative? This is where most media houses make their income! So, needless to say, this is a lucrative career opportunity for anyone who takes the opportunity for it.
Phased process:
Advertising companies employ people from different educational backgrounds at different levels of their departments. To get started, you must have a professional degree or diploma in a particular field. Apart from this, strong grip on language and high level of communicative ability play an important role in making you the master of this field.
For planning in a particular department of advertising company, you can choose one of the following courses-
(1) Customer Service - PG Diploma or MBA in Marketing
(2) Studio - BFA or MFA in Commercial or Fine Art
(3) Media- Journalism, Mass Communication or MBA
(4) Finance - CA, ICWA or MBA (Finance)
(5) Film - specializing in audio-visual
(6) Production - Course in Pre-Press Process and Printing
After completion of the course, the best way to get into the field of advertising is 'on-job training' which almost all good institutes offer as an important part of the curriculum.
Debut:
The first and most important thing to make your debut in the advertising world is to be creative. This creativity can be in any form - whether it is in the form of language or as a communicative ability, in the form of art or in the form of innovative ideas.
The minimum qualification for doing Masters in Advertising is graduation with 50% marks in any discipline. Mostly for admission in all these courses it is necessary to pass the entrance examination, interview or both. Some institutes also offer training in advertisement at the undergraduate level, for which the candidate has to pass class 12.
Is this the right career for me?
If you are enthusiastic, self-working, creative, optimistic and have the ability to do many tasks at once, then the field of advertising can prove to be a great career option for you. The ability to understand mass media and people is an essential skill for the career seekers in advertising, which is helpful in understanding the needs of the customers and making decisions based on it. Institutes imparting training in the field of advertising develop the following qualities in the candidate -
(1) influential dialogue
(2) Presentation and Management
(3) Ability to work in groups and provide leadership
(4) stress management
(5) monitoring capability
(6) confidence
(7) competitive ability
Various national and international companies working in India are always in need of educationally qualified and experienced workers for advertisement. However, in this fast growing business, more than educational qualification, a person's creativity and ability to do something new is always given priority.
How much will it cost?
The annual fees in institutions like Mudra Institute of Communication, Ahmedabad, is around 1 lakh rupees. But in some government and private institutions the fees are less.
Scholarship:
Getting a scholarship is a difficult task. Mostly, the scholarship is awarded on the basis of excellent academic performance.
Job opportunities:
There are many employment opportunities in the field of advertising - from private advertising companies to advertising departments of big government and private companies. Apart from this, you can also be employed in the business department of newspapers, magazines, radio and TV, market research company etc. Freelancing can also be an option.
Advertising Manager, Sales Manager, Public Relations Director, Creative Director, Copy Writer and Marketing Communications Director are some of the important positions of the advertising agency where one can be employed.
pay scale:
The pay scale depends on the size and size of the advertising agencies. Large and well-known agencies operate according to a well-organized system, whereas in small and medium-scale companies, the same person has to perform many tasks.
There is no interruption of pay scale for the appropriate person in this field. Actually it depends on the qualification, education and experience of the person. Initially you are given the basic tasks, but as your experience increases, you can also be entrusted with the responsibility of making deals with customers.
You can easily start from a lower level in any agency, but to climb the ladder of success, you must have the above mentioned qualities. As your ability to work and experience increases, your pay scale also increases. Starting from the creative department, you can easily get a monthly salary of 8 to 15 thousand.
Demand and supply:
In India, there is a lot of potential for the talent in the field of advertising, especially for those who have studied in commercial art. MBAs can also play an important role in the field of customer service. There is always a demand for creative people in the advertising world. To achieve success in this field it is very important to have multi-faceted talent.
Market watch:
Despite the global financial crisis, the Indian economy is on track and the advertising market is also spreading its wings. Growth in almost all industries has a positive impact on the advertising industry.
The Indian advertising industry is of a high order and there is no dearth of talented people who produce interesting and innovative ideas with high performance potential. This is the reason that today national and international agencies are eager to recruit Indian talent.
International performance:
The world-class performance of Indian advertising agencies is not only being recognized, but it is also being appreciated all over the world. Indian agencies are successfully executing both national and international projects today and this has become possible because Indian agencies solve every problem of customers. Media Advertising, Servicing, Media Buying, Pre and Post Campaign Analysis, Creative Conceptualization, Market Research, Marketing, Public Relations and Branding - Indian advertising industry continues to move ahead with the world's leading advertising industries today is.
Positive / negative aspect
Affirmative
1) Challenging and satisfying job
2) Due to being involved in the leading industries of the country, there is a lot of scope for continuous growth
3) Work based incentives with high salaries
4)A chance to meet the celebrities of the industry
Negative:
1) Notorious for extremely long working hours
2) High tension and pressure field
Role and Designation:
The field of advertising provides many interesting and beneficial careers. Broadly, they can be divided into two parts - Executive and Creative.
Executive: This includes - customer service, market research and media research. The scope of the executive department is to understand the needs of the customers and to explore new possibilities of business keeping their established business. This department finalizes the appropriate media analysis for customers, determining the right time and place of advertisement and business dealings with the customer and financial matters related to it.
Creative: The creative team consists of copy writer, script writer, visualizer, creative director, photographer, typographer, animator etc. This department produces genuine advertisements in various media formats. The creative people of this department work to give the appearance of advertisement keeping in mind the needs of the customer.
Since there are different types of advertising based on different media forms (print-newspaper, magazine, billboard etc.; Broadcast-TV, Radio, Internet etc.), you can choose specialist courses according to your interest.
List of leading companies:
Some of the big names in the field of advertising and media planning with which each student wants to be associated are:
Hindustan Thomson Associates (HTA), McCann Erickson, Leo Burnett, Gray, RK Swamy (BBDO), Bates, Rediffusion DY&R, Lintas India Limited, Augilvi & Mather Limited and Mudra Communications Limited.
Tips for employment:
1) For those who want to make a career in advertising and public relations, internship can prove to be the key to open the door of the advertising world.
2) The advertising world always welcomes creative and new ideas and concepts. Although this industry in India is less developed than in western countries, but it has adapted itself to the changing environment.
3) Expertise in a subject from a recognized institute with excellent communication ability will benefit you in comparison to your other peers.
Some leading institutes:
1) Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU, New Campus, New Delhi - 110067, (www.iimc.nic.in)
2) Mudra Institute of Communication, Sheela, Ahmedabad- 380007, Gujarat (www.mica-india.net)
3) Narsi Monjee Institute of Management Studies, VL Mehta Road, Vile Parle (West), Mumbai-400056, Maharashtra (www. Nmims.edu)
4) Xavier Institute of Communication, St. Xavier's College, 5, Mahapalika Marg, Mumbai-400001, Maharashtra (www.xaviercomm.org)
5) Symbiosis Institute of Media Communication, Pune (www.simc.edu)
How do you get it?
Educational Qualification: In most cases advertising colleges are taken as postgraduate courses where you can apply even if you do not have a graduate course advertising course. The minimum requirements at the best postgraduate colleges are 50 percent of your graduation certificate.
There are also graduate courses where you can apply after 10 + 2 as long as the required numbers have been issued by the college you are applying to. Usually, an interview with one of these colleges has an entrance exam that you need to clear. It also depends on the college you are interested in.
Profiles:
Advertising career means working in an advertising company, where you will realize that there are two broad categories: Executive and Creative. The creative side will have copywriters, illustrators, photographers and visualizers, and the executive party will have clients working in client servicing and media and market research departments. You must know which side of the job you prefer so that the party you feel most comfortable working with can have qualified professionals with sufficient experience to create a career in advertising as a freelancer.
Executive:
The executive department takes care of the client's needs and manages them so that the client can be retained. They help the company find new clients. The responsibility of the media research and planning department is to select the appropriate media (TV, print or radio) and record the placement and timing of the advertisement. They also care about the financial side of placing and encouraging and booking the ads you see every day. Quite a handful, enough?
Creative:
Creative department creates ad copy (go with advertisement for text, image etc.) and takes care of client's needs. They make the ad visible to the client a Copywriters write the text to impress the audience. The copywriter brings up a theme and pronounces the promotion slogan, write jingles or scripts that go with the ad and is responsible for producing all the promotional literature for the client's product advertising. They should check the final copies and erase all incidental and grammatical errors and make sure that the text looks great! Visualizers and artists paint the rest of the image so that the ad is memorable. They are responsible for sketching, graphics and overall look of the ad. Advertising as a carrier can be quite fulfilling.
Required skill sets:
You need to be creative and communicative to be your career in advertising. First of all, if you choose a specific work profile, it is your responsibility to talk to clients. For creative work as a copywriter, visualizer or photographer, a simple bachelor's degree or a degree in mass communication is sufficient. And of course, a stimulus for the creative. If you are looking forward to the visualizing aspect of the work, a working knowledge of Photoshop, Corel Draw and the Arts will be required. And photographers need to know how to work well with a camera, have knowledge of a good camera angle and suitable lighting for each product, and must be good with Photoshop.
For a job with client servicing and media research, a formal MBA degree from a reputed college is preferred. You need to be mind-boggling to a logician for a job in media research. A good command over languages is important for both of these work profiles.
Job expectations:
Advertising is a career path for those who choose it, so there is a clear future for growth and climbing space. Undergraduates can order salaries between 9,000 and INR 15,000, while MBAs start at between INR 15,000 and INR 20,000. Once you have a little experience, you can make INR 30,000 more depending on the agency you want to work for.
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